Same-week appointments across Wayne · Oakland · Macomb
Marketing & lead-gen plan · for Jarrell
Brand new business means no past customers to text and no organic search rankings yet. We buy leads through Google and Meta while the organic side compounds in the background. Every lead that comes in gets automated follow-up so nothing leaks.
$3-8
cost per qualified lead in Metro Detroit home services
92%
of consumers use Google to find local service providers
4-6 wk
from launch to first paid-ad customers booked
10+
Google reviews needed to unlock the local 3-pack
Step 1 — Where the leads come from
Paid first because it's faster. Organic underneath because it compounds. Google Business Profile is the connective tissue — every channel feeds it, and it ranks Mr Sonny's in the local map pack.
Highest-intent leads in Metro Detroit
Bid on transactional queries — "carpet cleaning near me," "mobile detailing Royal Oak," "tile grout cleaning Troy." People searching these are 30 seconds away from booking somebody. We start at $30/day in 2-3 ZIP codes and scale what converts.
Pay only for actual leads
Google's pay-per-lead product for home services. Mr Sonny's appears at the very top of search with a "Google Screened" badge once verified. No cost per click — only pay when someone calls or messages. We apply on day one; verification takes 2-3 weeks.
Awareness + retargeting
Targeted to homeowners 28-65 in Wayne/Oakland/Macomb with pet, family, or recent-mover signals. Lead with before-and-after creative (you don't pitch the service, you show the result). Retarget anyone who visits the website but doesn't book.
Free reach, builds trust
Three posts a week on Instagram and Facebook — before/after carousels, short videos of the work, customer shout-outs. Local hashtags and ZIP-targeted neighborhood groups. Slower than ads but compounds over time and feeds the ad audience.
The local-pack ranking lever
Two profiles — Carpet Cleaning Service + Car Detailing Service — both as service-area businesses across the tri-county. Photos, services, posts every 1-2 weeks. Review automation feeds this. First 10 reviews unlock the 3-pack; first 30 dominate it.
Long-tail traffic that compounds
The 30 city pages already built ($50/room carpet cleaning Detroit, mobile detailing Troy, etc.) start ranking in 2-3 months. Free traffic forever. Adds a steady trickle of leads underneath the paid acquisition.
Step 2 — What happens when leads come in
Buying leads is wasted money if half of them never get answered. These five automations run 24/7 so every lead gets a response, every customer gets asked for a review, and every booking ends up in Jarrell's calendar.
Recover 30-60% of unanswered calls
Every call Jarrell can't pick up triggers an automatic SMS within 30 seconds. 62% of small-business calls go unanswered and 85% of voicemail callers never call back — this one workflow saves the majority of them.
Cold leads → 3x conversion
Quote-form leads that don't book get auto-followed up: SMS at 1 hour, email at 24 hours with photos and reviews, SMS at 72 hours. Manual follow-up converts 2-3%. Nurture gets 7-10%.
+0.5 stars = +15-20% map clicks
Two hours after every completed job, the customer gets a text with a direct Google review link. Reviews are the #1 local-pack ranking factor. This is how a brand-new business goes from invisible to #1 in 90 days.
Book jobs while on the rig
New leads texting in get qualified by an AI assistant — service, city, room count or vehicle, preferred date — and slotted into Jarrell's calendar. He sees confirmed appointments only. No phone-tag, no missed leads.
Nothing slips, nothing tanks
Phone, SMS, web forms, FB/IG messages, and GBP messages all land in one inbox. Any incoming review under 4 stars immediately pings Jarrell so he can resolve it privately before it goes public.
90-day rollout
Foundation in two weeks. Paid acquisition live by week three. First reviews driving local rankings by week six. Profitable per-lead economics by week nine.
Days 1-14
Days 15-30
Days 31-60
Days 61-90
Investment
Three line items make this up: Algonyte Labs services (website + marketing management), the tooling that runs the automations, and the ad spend Jarrell pays directly to Google and Meta. Every dollar is itemized — no agency black boxes.
$1,200
/ month
Recommended for Month 1 — prove the channels before scaling.
Website + domain + maintenance
Algonyte Labs
$275
Marketing campaign management
Algonyte Labs
$275
Marketing automation platform
Tooling
$97
Google Ads spend
≈$13/day · paid to Google
$400
Facebook / Instagram ad spend
≈$5/day · paid to Meta
$150
Expected outcome
8-12 paying customers in month 1 at $50-150 per acquisition
$2,100
/ month
Recommended starting Month 2 — once we know what's converting.
Website + domain + maintenance
Algonyte Labs
$275
Marketing campaign management
Algonyte Labs
$400
Marketing automation platform
Tooling
$97
Google Ads spend
≈$30/day · paid to Google
$900
Facebook / Instagram ad spend
≈$15/day · paid to Meta
$450
Expected outcome
15-25 paying customers per month, profitable on paid traffic
$3,200
/ month
Month 3+ once unit economics are proven.
Website + domain + maintenance
Algonyte Labs
$275
Marketing campaign management
Algonyte Labs
$500
Marketing automation platform
Tooling
$97
Google Ads + Local Service Ads
≈$53/day · paid to Google
$1,600
Facebook / Instagram ad spend
≈$25/day · paid to Meta
$750
Expected outcome
30+ bookings per month, full-time owner-operator income
What Algonyte Labs does
The Algonyte Labs fee is separate from ad spend so Jarrell can see exactly where every dollar goes. No markup on Google or Meta — Jarrell pays them directly with his own card. Algonyte Labs just runs the system.
Line 1 · Recurring monthly
$275/mo
Line 2 · Recurring monthly
$275-500/mo
Ad spend (paid directly to Google and Meta), the marketing platform subscription, and the optional Local Service Ads pay-per-lead charges are not part of the Algonyte Labs fee. Jarrell controls those budgets directly with his own card on file — full transparency, no markup.
Ready when you are
Brand-new businesses get to profitable in 60-90 days when the foundation is right and the channels are tested early. The longer we wait, the longer the runway burns. Let's start.